Recruiting and Linkedin is like peanut butter and jelly for most of us, recruiters. The thing is, when things are turning to be succesful, and and the market is not fully served yet, there’s room for other initiatives.
Before allowing the disclosure of the new business unit of our well-known player, I’d also like to point out that numerous recruiting alternatives have been rising up, tackling foremost the limitations of Linkedin itself, which we obviously can dream of.
Magnet is an exciting platform because it links (ambitious) students to corporates, but also to smaller and fresher firms located more on the left side of the innovation curve. After the sign-up, the student is able to follow certain organizations, which consequently will optimize your user experience itself. In this way…. you’ll find a pretty solid match eventually.
Now take a guess…. who might enter the recruiting market … we’re talking social media.
Yes. Facebook. We are also having hard times in which ways their recruiting might win from the rather (too?) advanced LinkedIn. We are holding the hypothesis that this will mainly focus on recruiting youth and the ‘lower’ positions in the organizational structure, as demographically, Facebook’s population still is mainly represented by the youth. This means that another part of the market demand is filled in, as in the video testimony below, business owners are telling their past failed experiences of Craigslist or other listing job apps.
You might wonder why Facebook implements this technology. Here are some reasons:
- Findability – Facebook’s search engines might bring you many many many more candidates
- Representativity – It’s no doubt that your target group is active on facebook
- Keeping contacts warm – another reason people lose interest in a certain position is the fact that the mutual contact takes long. Chatting through facebook is one of the most dynamic activities out there.
- Getting a first impression – This ethical point will be interesting as profiles will be inspectable and thus might affect the judgment of the client, meaning that more traditional methods (no picture or profile) might be considered as well. We are also curious how this exactly will work out.
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