‘What 3 words’ shows exactly how flawed our digital mapping system has been and its solution is brilliant.

As the title suggests, we have discovered an address system covering over 57 trillion three meter squares….

Days go by and more and more (Google maps) location-based applications are being cannon-balled into the respective application stores backed up by economic, tech and customer-centric arguments. Fine, but value creation being tremendously important, how can one be effective when the popular location-based services are flawed?

The short answer is: not. However, a new player in the Geo-location market might make your experience flawless.

Let’s say you’re at a festival and you’ve told your friends that you’ll catch up later. Good luck with finding each other as your network is severely over concentrated at one point meaning that your signal is below expectation, alongside with phone calls which are inaudible because of your festival.  Not to forget to mention the time you have spent looking for your friends is being deducted from seeing your favorite artists. Now this is just a rather specific scenario which is applicable to most millennials and people who like to go and have a great time.

Indeed, as many location-based services still give me headache (try catching an Uber in a remote area, where should I drop the pin?!?), there’s a savior which is already being favored by many corporate organizations as they have partnered up with what 3 words, and it is even integrated in some of the most modern applications. We’re talking serious value proposition.

What 3 words is an address system covering 57 trillion 3 meter squares where each square is a code. That code being square specific means that there is no room for confusion as with the three words used, billions of combinations can be made and each combination is being designated to a tile. To praise it even further; it operates in most languages!

See the videos below for respectively getting to know the product and a ‘what 3 words’ delivery man slaying his Google maps using colleague.

This being said, scenarios of a parcel delivery man getting the 3-meter square location by the combination relax.go.home actually could let him do the exact opposite…

I can’t wait to start seeing W3W being adapted in modern applications. Which location-based services are you using and how do you like them so far?


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